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Tisonagan, an outfitter specializing in hunting and fishing expeditions, needed a complete rebrand to better connect with its clientele. I assisted by designing a logo and a full visual identity guide, which included a range of mockups and brand guidelines to ensure consistent application across all touchpoints.
Reeling in a fresh identity.
For the logo, I proposed a simple yet meaningful design that uses negative space to convey dual symbolism. The bear’s head represents the hunting aspect, while a trout is cleverly integrated within the negative space to highlight fishing. The entire mark is enclosed in a modern but rugged shape, perfectly reflecting the outdoor spirit and adventurous nature of the brand.
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