Reno By Choice, a leading home renovation company serving the greater Toronto area, sought a visual identity that resonated with their commitment to unparalleled services. When redesigning their logo, my aim was clear: to craft a robust and high-end emblem while sidestepping the commonplace construction clichés.
Avoiding the beaten path, I sculpted a unique look that eschewed the clichéd icons of hammers and hard hats. Instead, I created a symbol that encapsulates their vision of transformation, blending modern minimalism with a sense of opulence. This logo, like their work, stands as a testament to the power of choice and design excellence.
Before
After
By employing the color codes of hard hats, I seamlessly integrated the company's fields of expertise into their visual identity.
Carpenters and other technical operators including electricians will normally wear blue hard hats. Blue is the most common color for general workers.
A white hard hat can signify that an individual is in charge and responsible for the safety of those around them.
Constructing Excellence, Anew.
I designed specific elements of the logo to seamlessly extend into the branding, creating a cohesive visual language that echoes the concept of elevation and improvement Reno By Choice brings to their clients.