Embarking on a visual rebrand for Planico, a prominent financial planner in Greater Montreal, I aimed to infuse a sense of high-class luxury while maintaining a corporate essence to cultivate trust among their audience. Through meticulous design, I crafted a sophisticated new identity that exudes elegance and professionalism, positioning Planico as a trusted and well-established partner in financial planning for their discerning clientele.
Before
After
Podcast Makeover.
I brought my design prowess to their podcast, incorporating dollar bill texture on the host's portrait, creating a clean yet meaningful look.
Constructing Excellence, Anew.
To enhance brand recognition, I introduced a unique style of photography, featuring subjects with a bronze-like texture that seamlessly aligns with the brand's colour palette, thereby creating a cohesive visual identity through every channel.
