Introducing the captivating visual identity crafted for Owlsight Films, a premier video production company dedicated to empowering businesses to distinguish themselves amidst their competitors through compelling storytelling and detail-oriented visual content.
During the conception phase, I stumbled upon an idea I truly embraced. I noticed that the abstract icon could form both an owl's profile on its own, and a complete owl face when placed beside the letter "O,". This clever design creates a subtle allusion to the owl motif while upholding a sleek and corporate aesthetic, suited to captivate Owlsight Films' target audience.
I tailored the typeface to harmonize with the icon, creating a cohesive whole. The logo was crafted to be a responsive system, offering various versions for versatile use, as illustrated below.
Turning dreams into visions.
I crafted numerous mockups to assist the client in envisioning the brand, showcasing its adaptability and functionality in various contexts.
In my mockups, I provided a range of elements, some more realistic for a startup, while others illustrated my vision for the brand in both the near and distant future. This approach allows me to showcase the brand's potential growth trajectory comprehensively.
Giving Owlsight wings.
I brought an additional idea to boost brand recognition. I call it the "wing." It takes the icon and tweaks it, arranging it into a mosaic that forms the shape of an owl's wing. I then added the icon as the owl's head, making it even clearer to the audience what the brand represents right from the get-go.
I gave the wing a slight rotation to inject some dynamism. It can be applied to a range of merchandise, from branded items to decals adorning the side of a truck or anything else my client can imagine.
Making it clear.
I incorporated a plethora of high-resolution owl photos. This visual cue swiftly communicates to viewers that Owlsight specializes in live-action films, steering clear of animation.
It's also fun and adds a bit more personality to the brand!