A buddy of mine launched his fences and railings business and needed a logo. After a quick meeting, some brainstorming, and a few rough sketches, we landed on a concept. He’s got a pretty iconic mustache, and we realized that the shape of estate gates looked a lot like it. Add two circles for eyes and a custom, rugged, industrial-style typeface—and just like that, NICO’s custom logo was born!
A whole logo system.
Setting him up
for success.
In an industry crowded with clichés and forgettable logos, standing out meant highlighting what made him unique—his charisma and strong local presence. As someone well-known and well-liked around town, it was essential that the brand reflected him. Designing a logo that captured his character and choosing a name that was both distinctive and personal were key to his brand’s success.
The grind got real.
Within a couple of weeks, we put together a complete branding system—covering vehicle graphics, shirts, and invoice design—so he could start off strong and look professional from day one.
