Proposing a new business avenue for an existing client, I embarked on designing a tech brand that evolved into something entirely unexpected. Crafting a dynamic mountain goat icon during this process, it lay dormant in my library until a spark ignited: its energy and balance aligned more fittingly with the fashion industry.
Drawing inspiration from iconic brands like Adidas and North Face, this logo resonated with an essence of movement and strength. Seeing potential, I delved deeper, transforming the concept into reality through mock-ups that painted a vivid picture of its potential. I presented our client with a vision – the fusion of the mountain goat icon and the fashion industry – offering them a head start should they ever wish to venture into the realm of winter apparel.
Venturing beyond, creatively!
Crafting a captivating narrative, I conjured an imaginary company named MOÄT, drawing inspiration from the concept of a moat guarding a castle. The addition of the "¨" not only adds a touch of fashion-forward flair but also creates a pronounced elegance, leading to the harmonious and stylish pronunciation "Mo-At."