Dis Julie is an executive assistant service catering to small and medium enterprises. They needed a visual identity for their startup that would convey trustworthiness to attract corporate clients while also expressing warmth, approachability, and friendliness to reflect their personality and client-focused service. I proposed a logo featuring a hummingbird with a paperclip as its tail, symbolizing agility, efficiency, and the organization they bring to every task. A small star beneath the bird adds visual balance to the mark and hints at the expertise and high-quality service they provide. As with all visual identity projects, I included a variety of mockups to help bring the brand to life and demonstrate how it works in real-world applications.