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For the rebrand of the Canadian Association for Teacher Education, the goal was to refresh the logo while respecting its existing identity. By staying close to the original look, I was able to modernize and refine the design—bringing a cleaner, more contemporary feel that maintains continuity and honors the organization’s established presence. I took the decision to remove the full name from the logo, placing the acronym at the forefront to give the design more space to breathe and ensure immediate, impactful recognition.

Before:
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After:
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Planting the new flag.
To introduce the rebrand, I placed the client at the heart of its new visual territory through a range of mockups. These demonstrated how the updated logo system would live across different touchpoints, helping them envision the brand’s presence with clarity, consistency, and purpose.
Where creativity meets credibility.
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Rooted in tradition, designed for tomorrow.
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