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I had the opportunity to work on the rebrand for the Thunder Bay music festival, with the goal of creating a unique, brandable logo that could evolve over time. The design features a rustic, hand-crafted logotype, encapsulated within a rock-shaped emblem that reflects the festival’s connection to nature. This logo offers a timeless, adaptable foundation, allowing the brand to grow with its audience while maintaining its authentic roots.
Before:
After:
Stripped back to stand out.
By removing unnecessary details and focusing on the essentials, we created a mark that sets the festival apart—distinct from other cluttered or overly complex identities, and rooted in simplicity and strength.
The topography of a brand.
The rebrand goes beyond just a logo—it includes a thoughtfully designed set of brand assets that gives the organization the tools they need to create their own materials. From signage to merchandise and promotional content, the system offers a solid, flexible foundation to help them bring the festival to life with consistency and confidence.
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